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“Why Olajumoke Should Be Careful With Her Overexposure” – Charles Novia writes

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Nollywood Director and Popular critic – Charles Novia has something to say on the whole Jumoke’s Fame Brouhaha. He penned down an interesting article on hiswebsite titled: OLAJUMOKE’S UNLEAVENED BREAD AND THE OVEN OF OPPORTUNISTS

I have written glowingly about the Olajumoke duckling-to-swan story a few days back on my facebook page and praised those whose hands were compelled by the benevolence of fate to change her life.

However, I’m a bit uncomfortable with the overexposure of the young lady to the media. That’s just me but from experience it may have unpleasant consequences if it it not well-managed.

I agree that she should enjoy her newfound fame within the ambits of the international attention she’s receiving presently but I can’t help thinking too that she’s walking into a treacherous terrain with much of that overexposure.

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Questions to be asked are: who is her manager? Does she have one and is she being psychologically preened for the after effects of this exposure?

What’s her state of mind in the midst of this euphoria? Given that she has been ducked into a somewhat positive maelstrom of media machineries, is she being prepared for when a time would come when she might not be the flavour of the moment?
Because I think she’s trending right now as a distraction to the realities we face in the socio-economic sector.

Nigerians need something positive for once to make them forget the harsh realities of the drudgery of our individual existentialism in the present scheme of things. And Olajumoke is the perfect and beautiful distraction.

But we are going to be bored very soon. And when that happens, who will cushion her expectations when things slow down? A modeling agency is just an agency and not a management agency. Who would manage her realities?

Yes, we have all bought her bread ( pun not intended) and eaten slices off her loaf of inspiration.

But wherein she was a slice of life a few days ago as a nondescript trudger of the survival path, we all are now partakers in the breaking of her whole loaf.


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