A Chinese grandfather has won worldwide fame after photographs of him modelling women's clothing were posted to the internet.
Seventy two year old Liu Xianping posed in outfits from his granddaughter's fashion store Yuekou for a joke.
But when Ms Lv posted the snaps online, the two were surprised to find the photos go viral almost overnight.
What began as a lighthearted joke fast became a successful publicity campaign after the images went global - and Ms Lv saw sales soar.
According to China Newsweek, Ms Lv said the stunt was all her grandfather's idea.
'He picked up one piece and tried to give some advice on how to mix and match,' she said. 'We thought it was fun so we started shooting.'
The outfits, designed for teenaged girls, feature bright pink capes, striped tights and over the knee socks, with plenty of lace, ribbon and frippery.
SEE MORE PICTURES AFTER THE CUT